hi! how's it going? just wanted to drop you a line and let you know how things have been at my store.
as i'm sure you already know, we did not make our sales goal for the brewing event. even though we wasted barista hours with daily demos, and giving away free lattes made with the machines that were on sale, we still fell flat and were nowhere close to making our goal. of course, a large percentage of our customers are kids from the four neighboring schools around us, and even though they are from very affluent families it was pretty obvious that none of them were going to throw down several hundred dollars for an espresso machine (especially when all they order is frappuccinos).
but i digress.
what i really wanted to talk to you about was our new drinks. you know the ones i'm talking about: the dulce de leche latte and the dulce de leche frappuccino.
now i've been instructed to sample our new beverages every half hour. i know, i know, you expect us to sample ALL the time - not just when we have new beverages, but you know what? in all the time i've worked for bux i've NEVER had a customer sample a beverage and then order it.
a sample for the customer is just a mini-freebie. that's all. not only that, every day three to five people come in asking for samples of drinks and pastries and then leave after we've given it to them. you understand? they don't order a single thing except for the sample.
also, do you remember bringing back the cinnamon dolce latte and cinnamon dolce frappuccino a short while ago? not only that, last year you introduced the iced cafe con leche. so you know what is now happening in my bux? we have customers asking for "cinnamon dulce de latte cafe con leches".
and what follows is a five minute conversation while we, the baristas, try to figure out which drink the customer really wants. and then they get huffy with us because they felt stupid while ordering their drink. meanwhile the line of customers behind mr./ms. huffy is growing longer and more agitated by the moment.
and yet you expect us to hand a customer their drink within three minutes of them entering our store. let me tell you - that is not possible when we have to upsell, explain the menu, fix mis-ordered drinks and sample all at the same time.
so please, bux - take a cue from christina aguilera and get 'back to basics'.
partner rant: please don't call me on my day off to tell me how bored you are at work. don't ask me if i'll come in for you so you can go party. and CERTAINLY don't ask if i'll call other stores to cover your shift. it's my friggen' day off!